Digital and Print Campaign Development for Levi’s
To celebrate spooky season and honor Hollywood’s golden-era horror icons, Levi’s partnered with Universal Monsters to launch a special edition fashion collection. Drawing visual inspiration from legendary horror characters like Frankenstein, The Bride of Frankenstein, and The Mummy, the campaign merged timeless denim styles with archival poster graphics and glow-in-the-dark details. The creative direction blended classic horror aesthetics with contemporary streetwear, making the collection both nostalgic and boldly modern.
Social Media & Email Marketing
I contributed to the campaign’s localized press design and email marketing strategy, helping bring the cinematic essence of the collection into digital and print formats. My work included the creation of branded email assets and visual content tailored for social platforms, maintaining consistency with the campaign’s eerie yet elevated tone. The assets highlighted key product features and styling ideas, building momentum in the weeks leading up to Halloween.
Public Reception & Target Audience
Targeted primarily at Millennials and Gen Z consumers, the campaign struck a chord with audiences who appreciate retro pop culture and distinctive fashion statements. Social engagement was high, with strong interest from streetwear communities and horror fans alike. The bold graphics, collectible appeal, and seasonal timing helped position the collection as a standout moment in cultural calendar.
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