Sprite – “Born to Refresh” Latin America
This project reimagined Sprite’s packaging as a celebration of Latin American culture and diversity. Each bottle became a canvas of vibrant colors, playful shapes, and bold illustrations inspired by music, street art, and everyday moments. The idea was to create designs that feel authentic and alive, turning a simple drink into an expression of identity and community. Born to Refresh became more than a tagline, it was a visual story about culture, energy, and belonging.